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The Scope and Challenge of International Marketing 2. History and Geography: The Foundations of Culture 2. Cultural Dynamics in Assessing Global Markets3. Culture, Management Style,and Business Systems 4.

Developing a Global Vision through Marketing Research 2. Economic Development and the Americas3. Europe, Africa, and the MiddleEast4. Global Marketing Management: Planning and Organization 2. Products and Services for Consumers 3. Products and Services for Businesses 4.

International Marketing Channels 5. Integrated Marketing Communications and International Advertising 6. Personal Selling and Sales Management 7. Inventive Negotiations with International Customers, Partners, andRegulators Part Six Supplementary Material The Country Notebook: A Guide for Developing a Marketing Plan Cases can be found in Connect and SmartBook Description Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region.

The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over new academic articles and their findings. All data, text, photos and images have been updated for currency.

These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today.

In addition, photos that depend on full color for maximum impact easily bring many global examples to life. Features All data, text, pictures and exhibits updated throughout SmartBook 2. Give your students a personalized learning experience and have them come to class more prepared with SmartBook 2.

These cases can be found in Connect and SmartBook. Connect is a highly reliable, easy-to-use homework and learning management solution that applies learning science and award-winning adaptive tools to improve student results.

Available within Connect, SmartBook 2. For instructors, SmartBook 2. Global Perspectives: At the beginning of each chapter, Global Perspectives give examples of current company experiences in global marketing.

Illustrating chapter concepts, these profiles help students to combine the theory they read about with real-life application. Build an effective digital course, enroll students with ease and discover how powerful digital teaching can be. With this program enabled, faculty and students will never need to create another account to access McGraw-Hill products and services.

Learn more at www. Tegrity Campus is a service that makes class time available all the time by automatically capturing every lecture in a searchable format for students to review when they study and complete assignments. With a simple one-click start and stop process, you capture all computer screens and corresponding audio. Students can replay any part of any class with easy-to-use browser-based viewing on a PC or Mac. Tegrity Campus is available stand-alone or within Connect.

Smartbook within Connect? Both SmartBook and Connect provide instructors the ability to assign practice to students prior to high-stakes exams, lessening test anxiety and improving memory recall in high-stakes situations.

Marketing Benefit Interactive Video Cases in Connect challenge students to apply course concepts to real life, fostering their ability to think critically in lecture and beyond. Case Analyses give students opportunities to analyze and apply marketing theory and other course concepts to real-life. These and other auto-graded Connect Interactives provide immediate feedback and help students apply course concepts to life outside of class.

In addition, the Connect library is home to the supplementary and comprehensive, interactive tool for analyzing a foreign market prior to drawing up a marketing plan. Through a mixture of maps, fill-in-the-blank questions and web links, the online Country Notebook leads students through a detailed inventory of the country in question, highlighting political, cultural, economic, and geographic issues.

High-Quality Course Material Our trusted solutions are designed to help students actively engage in course content and develop critical higher-level thinking skills while offering you the flexibility to tailor your course to the ways you teach and the ways your students learn.

Dramatically reduce the amount of time you spend reviewing homework and grading quizzes, freeing up your valuable time to spend on teaching. Reports are available to empower both instructors and students with real-time performance analytics.

Seamless Integration Link your Learning Management with Connect for single sign-on and gradebook synchronization, with all-in-one ease for you and your students. Connect eBook, homework and adaptive assignments, and study resources Personalize your learning, save time completing homework, and maximize your course grade Download the free ReadAnywhere App for offline access to eBook and resources Connect may be assigned as part of your grade.

Check with your instructor to see if Connect is used in your course.


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